ECOGRA study of the Online Gambler revealed
The first comprehensive picture of the average online gambler emerges today from a huge new research project involving nearly 11,000 players from 96 countries. The eCOGRA Global Online Gambler Survey commissioned by industry self-regulatory body eCOGRA (www.ecogra.org) and undertaken by the Betting and International Gaming Research Units at Nottingham Trent University, is the largest study to date into player behaviour and attitudes to the industry.
General Information
One of the most surprising findings to emerge is that although playing for money was important in terms of making games entertaining, overall, the majority of gamblers appear to not be playing to win money long-term – it is more about the entertainment. When players across all forms of gambling were asked why they gambled online, answers such as ‘to relax’, ‘for the entertainment and excitement’ or ‘to relieve boredom’, heavily outweighed ‘to make money’ or ‘to win’, highlighting that online gamblers view their pastime as simply another form of leisure activity.
The scale of the sample has allowed researchers to create the most reliable picture of the typical online poker and casino player to date.
THE AVERAGE ONLINE POKER PLAYER IS LIKELY TO:
- Be male (73.8%)
- Be aged 26-35 (26.9%)
- Play 2-3 times per week (26.8%)
- Have played for 2-3 years (23.6%)
- Play for between 1-2 hours per session (33.3%)
- Play one (24.1%) or two (24%) tables at a time
- Play both cash games and tournaments (34%)
- Play at big-blind (minimum stake) levels of 25p to £1.00 (61.2%)
- Play with 6-10% of their bankroll at a table at any one time (23%)
THE AVERAGE ONLINE CASINO PLAYER IS LIKELY TO:
- Be female (54.8%)
- Aged 46-55 (29.5%)
- Play 2-3 times per week (37%)
- Have visited more than 6 casinos in the preceding three months (25%)
- Have played for 2-3 years (22.4%)
- Play for between 1-2 hours
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