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Caesars Launches Interactive Slots to Entice Millennials

Interactive slots are coming to land-based casinos near you.

Caesars Palace

Caesars Releases Interactive Slots

Caesars Entertainment is the largest owner of casinos in the United States. It has seen better days but as the world becomes more adept in digital and mobile, Caesars Entertainment is already realizing the importance of using the lure of online gaming to bring a new demographic to their casino halls.

The Association of Gaming Equipment Manufacturers reports that Caesars Entertainment has saw its slots betting plummet to $291 billion in 2014 from a peak of $355 billion in 2007. The AGEM has also cited that the emerging market of mobile slots and online casinos is the cause for this reduced interest in slot machines.

Social Games Usher New Era for Casino Marketing

Grab Poker

Caesars Entertainment is aware that their customers have grown old. It’s time to convert millennials into their current customer base through relatable interactive games. This is why a developer like Gamblit Gaming has rehashed new machines to pay out based on both skill and luck. For instance, Grab Poker features 4 players standing around a flat, waist-high screen, and press buttons to see who will snag the card that shows up in the middle. The player with the best poker hand at the end is the winner.

Their new target audience spends more on food and drinks. These new games are made to entice a younger demographic, which aren’t only in casinos to win but to have a club-like experience as well. Caesars plans to put six new devices in its Harrah’s resort near San Diego this year. It also plans to put up a room for 125 players in its Las Vegas properties in 2017.

The Face of the Modern Casino

social games

Slot machines are viewed as games offering individual entertainment. Caesars and Gamblit Gaming aims to create games that are interactive and social. It’s a fact that mainstream slots are games of chance, which is why Gamblit intends to make these interactive games are more skill-based.

The great thing about these games is that they are made to score small wins instead of playing to win a grand jackpot. The payouts will reach an average similar to those of slot machines. A.G. Burnett, chairman of the Nevada Gaming Control Board, said he expects some manufacturers to make their games progressively harder as the players score higher, a big change from the static play of a game like blackjack.

Can These Interactive Slots Bring in New Breed of Casino Fans?

A number of casinos are also seeking ways to lure the millennial demographic. Wynn Resorts Ltd. has renovated the Player’s Club at Encore Resort. It now sports a club-like backdrop showcasing a DJ booth, lounge seating with flat-screen video slot machines and a white-lacquer billiards table from Steve Wynn’s Manhattan penthouse to create a more party-like atmosphere.

Caesars shares rose 1.9 percent to $6.29 at 9:53 a.m. in New York. They had fallen 22 percent this year through Tuesday. The rollout is a vital ingredient in a broader strategy by Chief Executive Officer Mark Frissora to introduce more technology to the business. Proof that casinos of today are experiencing a shift in appearance and marketing strategies.