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888 rated as the most visible online casino amongst US players

An Internet research company, which last week published the results of a visibility survey on online poker operations, has released similar statistics related to 20 online casinos.

The firm’s findings are based on Google US first page results from searches using commonly deployed search terms such as ‚¬Ëœcasino’, ‚¬Ëœonline casino’, ‚¬Ëœcasino games’, ‚¬Ëœonline slots’ and ‚¬ËœInternet casino’.


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Many of the names on the list are not operational Internet casinos but casino information portals.
Skipping the information portals, Getminted.com came seventh, scoring 30 percent; followed by Littlewoods Casino (24 percent), Stanley Casino (24 percent), William Hill Casino (13 percent) and Cryptologic’s Intercasino (13 percent). The popular 32Red Casino came in at 13th place with 10 percent.

As was the case with Greenlight’s online poker study last week, Wikipedia – the online encyclopaedia – scored remarkably high, coming in at 5th place on 47 percent due to link liquidity.

The most popular search terms typed in by Internet users in search of online casinos were ‚¬Ëœcasino’ at 59 percent, ‚¬Ëœonline casino’ at 10 percent, ‚¬Ëœcasino games’ at 4 percent, ‚¬Ëœonline slots’ at 2 percent and ‚¬Ëœinternet casino’ at 1 percent.

A ranking of the casino brands best optimized for search engines revealed in an identical study for Google UK that 888.com is the highest profile casino website among UK web-users.

888, along with PartyPoker

, continue to be the most visible poker sites to American Internet users despite no longer taking US bets, another research revealed in the past.

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