In 2011 two companies joined forces. Bwin Interactive Entertainment AG and PartyGaming Plc merged to form the company Bwin.Party Digital Entertainment. The new company represented the largest publicly traded online gambling firm.
Partygaming has been operating since 1997. They began operating when the Starbuck Casino was launched in 2006, Partygaming plc was the largest online poker room around. Thanks to the passage of the Unlawful Internet Gambling Enforcement Act of 2006, they were no longer the largest around. They operated under the name PartyPoker. While they may no longer be the largest poker room that can be found, they are still the third largest that is operating.
Partypoker is the online poker gaming portion of the company and bwin is the sports betting arm of the operation. The combined company is headquartered and licensed to operate by the Government of Gibraltar. They are listed on the London Stock exchange as a publicly owned company.
Bwin was originally known as betandwin and provided people around the world with access to sports betting. They are known as a leader in the fixed odds betting category. Although they are most known for their sports betting books, that is not the only thing that bwin offers., They also have over 80 games that include table games such as roulette, slot machines and casino tournament games. They also offer over 60 games that include skill games such as backgammon, mini-games and fortune games that have become more and more popular especially on social media sites.
There are more than 100 sites that are offering the games and the betting parlors of this combined company. They may be most well known for their poker rooms, but they also offer many other great and innovative games for anyone that plays them. They strive to make sure that the games they have and the sites they operate are all fair, safe and secure.
The company continues to organize poker tournaments both online and offline. They are the owner of the World Poker Tour that is televised in many different countries. They have taken the World Poker Tour Brand and moved it to the digital world to allow more people to gain access to it.
They also are working to expand their brand through sponsorship of events such as:
- In soccer – Real Madrid, AC Milan, and Bayern Munich
- In Hockey – New jersey Devils
- In Basketball – Philadelphia 76ers
- Euroleague Basketball/li>
- In Motorsports – MotoGP series
They believe that these sponsorships tie into their sports betting sites.
In addition to sports books and casino games, bwin is also developing many bingo games for online entertainment. They became one of the leaders in this industry though the acquisition of Cashcade in 2009.
Bwin / Party software is able to cover many different areas when it comes to an online gaming experience. They have a hand in almost every type of gaming that can be found online and are a leader in many of these areas. They are able to offer their games in many different ways through the different sites including downloaded games, flash games and mobile games.
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